Overview

Making their brand as elegant and their service.

Brazilian Glamours Salon is a boutique salon in Southern California. They are known and sought after for their unique hair styling techniques, such as a Brazilian Blowout. When the salon opened, their primary marketing focus was referral-based and coupon-driven to get customers in the door. But as time past, they recognized the benefits and necessity of having an online presence and memorable branding.

Solution

Maintaining the cultural context.

The direction was to take the existing logo and breathe life into it, while maintaining their Brazilian characteristics: the sun, stars, green and yellow. After the first draft, the client wanted to go a different direction with the logo – maintain the sun concept but with a baroque twist.